A basic strategy for database marketing involves selecting your best potential customers and developing a one-to-one relationship with them. We can help you identify prime customers, profile basic characteristics, determine lifetime value, and test the best approaches to reach them.

In contacting your existing customers and acquiring new customers, we employ data techniques to ensure that you are not duplicating efforts or wasting resources. We want to create a clean and responsive program that identifies, updates, and corrects the data on your best customers.

The most current data metrics are employed to de-dupe, suppress, verify, change, and update each address record. We CASS certify each mailing and perform National Change Of Address updates, as appropriate.

We will create a data program to ensure the lowest possible postal rate for you.

Testing new lists and tracking results will identify new customers. Recency, frequency and monetary analysis are employed to identify your best prospects.